[{"data":1,"prerenderedAt":1337},["ShallowReactive",2],{"handbook-\u002Fhandbook\u002Fsales\u002F":3,"handbook-nav":574},{"id":4,"title":5,"body":6,"description":16,"extension":566,"meta":567,"navigation":568,"path":569,"seo":570,"sitemap":571,"stem":572,"__hash__":573},"handbook\u002Fhandbook\u002Fsales\u002Findex.md","Commercial Organization",{"type":7,"value":8,"toc":550},"minimark",[9,13,17,20,25,28,79,82,86,171,175,181,184,253,257,260,270,274,384,389,395,514,519,537,541],[10,11,5],"h1",{"id":12},"commercial-organization",[14,15,16],"p",{},"The Commercial Organization owns how FlowFuse turns product capability into\nrealized customer value — from the first commercial conversation through\nadoption, expansion, and long-term success. It is more than a revenue function:\nit is a unified commercial team responsible for building customer relationships,\naccelerating adoption, and scaling the business through trusted partnerships.",[14,18,19],{},"This page is the entry point to the section. It covers what we do, how we are\norganized, and where to find the detail for each function.",[21,22,24],"h2",{"id":23},"what-we-do","What we do",[14,26,27],{},"Our scope spans five functions, each accountable for a phase of the customer\nlifecycle:",[29,30,31,43,52,61,70],"ul",{},[32,33,34,42],"li",{},[35,36,37],"strong",{},[38,39,41],"a",{"href":40},"\u002Fhandbook\u002Fsales\u002Fsales-team","Sales"," — Identify, qualify, and convert opportunities\ninto customers; own the commercial process through close and expansion.",[32,44,45,51],{},[35,46,47],{},[38,48,50],{"href":49},"\u002Fhandbook\u002Fsales\u002Fsolution-engineering","Solution Engineering"," — Serve as technical\nadvisors across the lifecycle: discovery, tailored demos, proof-of-value\nevaluations, onboarding, and architecture guidance.",[32,53,54,60],{},[35,55,56],{},[38,57,59],{"href":58},"\u002Fhandbook\u002Fsales\u002Fcustomer-success","Customer Success"," — Own onboarding, adoption,\nrenewals, and expansion; measured by customer outcomes, not just retention.",[32,62,63,69],{},[35,64,65],{},[38,66,68],{"href":67},"\u002Fhandbook\u002Fsales\u002Fprofessional-services","Professional Services"," — Deliver scoped,\nhigh-impact engagements that accelerate implementation and time-to-value.",[32,71,72,78],{},[35,73,74],{},[38,75,77],{"href":76},"\u002Fhandbook\u002Fsales\u002Fpartnerships","Sales Partnerships"," — Extend FlowFuse's reach through\nresellers, referrers, and system integrators.",[14,80,81],{},"Together these teams form a single commercial engine aligned around one goal:\nhelping customers succeed while scaling FlowFuse's business responsibly and\nsustainably.",[21,83,85],{"id":84},"team","Team",[87,88,89,102],"table",{},[90,91,92],"thead",{},[93,94,95,99],"tr",{},[96,97,98],"th",{},"Role",[96,100,101],{},"Contributors",[103,104,105,124,140,155],"tbody",{},[93,106,107,111],{},[108,109,110],"td",{},"VP of Sales",[108,112,113,117,118],{},[38,114,116],{"href":115},"\u002Fabout#michael-davis","Michael Davis"," ",[38,119,123],{"href":120,"rel":121},"https:\u002F\u002Fgithub.com\u002FMichaelBDavis",[122],"nofollow","@MichaelBDavis",[93,125,126,129],{},[108,127,128],{},"AE",[108,130,131,117,135],{},[38,132,134],{"href":133},"\u002Fabout#dan-parry","Dan Parry",[38,136,139],{"href":137,"rel":138},"https:\u002F\u002Fgithub.com\u002Fdanielgparry-star",[122],"@dgparry32",[93,141,142,144],{},[108,143,128],{},[108,145,146,117,150],{},[38,147,149],{"href":148},"\u002Fabout#kasheef-mohammed","Kasheef Mohammed",[38,151,154],{"href":152,"rel":153},"https:\u002F\u002Fgithub.com\u002FKasheef13",[122],"@Kasheef",[93,156,157,160],{},[108,158,159],{},"CSM",[108,161,162,117,166],{},[38,163,165],{"href":164},"\u002Fabout#esme-wieringa","Esmé Wieringa",[38,167,170],{"href":168,"rel":169},"https:\u002F\u002Fgithub.com\u002FEsmewieringa",[122],"@Esmewieringa",[21,172,174],{"id":173},"organizational-structure","Organizational structure",[14,176,177,178,180],{},"The Commercial Organization is led by the ",[35,179,110],{},", who oversees the five\nfunctions. 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